Title tags are an important on-page SEO element that tells search engines what your page is about. The title tag, also known as the title element, should be placed within the head element of the HTML document. It should be a concise and accurate description of the page’s content.
According to Google, the best practices for writing title tags include:
- Keep it concise: Your title tag should be no longer than 60 characters, including spaces. This ensures that the entire title will be displayed in search results and doesn’t get cut off.
- Use your primary keyword: Make sure to include your primary keyword in the title tag. This helps search engines understand the content of your page and determines its relevance to a particular search query.
- Make it unique: Each page on your website should have a unique title tag that accurately reflects the content of that page. Avoid using the same title tag on multiple pages, as this can confuse search engines and dilute the effectiveness of your SEO efforts.
- Add branding: Including your brand name in the title tag can help increase brand awareness and establish trust with your audience. However, make sure to prioritize the primary keyword and the relevance of the page over branding.
- Use modifiers: Modifiers, such as “best,” “top,” or “review,” can help your title tag stand out in search results and give context to the content of your page.
By following these best practices, you can optimize your title tags for both search engines and users, improving the visibility and relevance of your website in search results.