Google’s search algorithm uses the title of a webpage as one of the main factors in determining the relevance of the page to a particular search query. Therefore, it’s important to ensure that the title of your webpage is accurately and effectively communicating the main topic of the page to both users and search engines. Here are some best practices for writing title links that will help improve the visibility and ranking of your webpage on Google:
- Keep it concise and relevant: The title of your webpage should be no more than 60 characters long, as Google will only display the first 60 characters in its search results. Make sure that the title accurately reflects the content of the page and includes the main keywords for which you want the page to rank.
- Use modifiers to give context: Adding descriptive words or phrases to the beginning of your title can help give context to the content of the page and make it more attractive to users. For example, “Top 10 Tips for SEO” is more descriptive and compelling than simply “SEO Tips.”
- Avoid duplication: Google may view multiple pages with the same or very similar titles as low quality, so it’s important to make sure that each of your pages has a unique and descriptive title.
- Avoid keyword stuffing: While including relevant keywords in your title is important, stuffing your title with too many keywords can make it seem spammy and reduce its effectiveness. Stick to one or two relevant keywords and focus on creating a descriptive and compelling title.
By following these best practices, you can help ensure that your webpage has an effective and appealing title that will help improve its visibility and ranking on Google.