Here is a list of general tips that can help improve the search engine optimization of your site:

Conduct keyword research to identify the terms and phrases that your target audience is using to search for the products or services you offer. Include these keywords in your website's content, title tags, and meta descriptions to signal to search engines what your site is about and improve its ranking for relevant searches.

Make sure your website is easy to navigate and has a clear hierarchy. Use descriptive, keyword-rich URLs and create a sitemap to help search engines understand the structure of your site.

Ensure that your website loads quickly by optimizing images, minifying CSS and JavaScript, and using a content delivery network.

Create high-quality, unique, and useful content that provides value to your users. This can help improve your site's ranking, as well as increase the likelihood that users will share your content on social media and other platforms.

Use header tags (H1, H2, etc.) to create a clear hierarchy and structure for your content, and use bold and italicized text to highlight important keywords and phrases.

Use alt tags to describe images on your website, as search engines are unable to interpret the content of images.

Acquire high-quality backlinks from other reputable websites to demonstrate to search engines that your site is authoritative and worthy of ranking highly.

Make sure your website is mobile-friendly and responsive, as more and more users are accessing the internet from their smartphones and tablets.

Use Google Analytics to track your website's traffic and performance, and make data-driven decisions about how to improve your SEO efforts.

Stay up-to-date with the latest SEO best practices and trends to ensure that your website is always optimized for search engines.

I hope these tips are helpful as you work on optimizing your new website! If you have any additional questions or need further guidance, don't hesitate to ask.